Ayush Pant is the Founder and CMO of Aurelius Media, a performance marketing agency specialising in AI-powered advertising, edtech and education marketing, and growth strategy for ambitious brands across India and internationally.
With 20+ years in digital marketing and certifications from Google and Meta, Ayush has managed $15M+ in ad spend across 150+ clients in 25+ countries — spanning D2C ecommerce, B2B SaaS, edtech unicorns, real estate developers, and independent authors.
He writes about performance marketing, AI search strategy, Meta and Google Ads, and the business of growing brands through paid and organic channels. His work has been cited by marketing practitioners across India, the US, and Europe.
Articles by Ayush
Best Meta Ads Agency India 2026: What to Look For (And What to Avoid)
Hiring a Meta Ads agency in India is a high-stakes decision. The wrong one burns your budget on vanity metrics. This guide covers what separates genuine performance agencies from the rest — with India-specific criteria, pricing benchmarks, and a framework for evaluating your shortlist.
The Complete Performance Marketing Guide for Indian Brands (2026)
Everything Indian brands need to build a profitable performance marketing engine in 2026 — channels, budgets, India-specific benchmarks, measurement, and the exact frameworks that work across Meta, Google, YouTube, and LinkedIn.
Meta Ads Andromeda Update: What Changed for Advertisers in 2026
Meta quietly replaced the core engine deciding which ads get shown to whom. Andromeda isn't a setting or a toggle — it's a full architectural rebuild. Here's what actually changed, what the data shows, and what you need to do differently right now.
AI SEO Strategy: How to Rank in ChatGPT, Perplexity & AI Search
Most AI SEO advice — llms.txt files, FAQ schema, question headings — has no measurable impact on whether ChatGPT or Perplexity cites your brand. Here's the framework that actually works, based on data across 400+ keywords and 16 clients.
How to Use YouTube Ads to Grow Subscribers (And What Most Brands Get Wrong)
Most brands use YouTube ads to chase immediate conversions. The brands that win use them to build a compounding subscriber asset — a warm audience that fuels every funnel stage downstream. Here's the full playbook.
EdTech Marketing: The Practitioner's Guide to Scaling Users (Not Just Spend)
Most edtech marketing guides rehash the same generic advice — 'do SEO, run ads, build trust.' This isn't one of them. A data-backed, full-lifecycle playbook covering acquisition, retention, procurement cycles, and the metrics that actually matter in 2026.
Education Marketing in 2026: The Playbook for Schools, Universities, and Coaching Institutes
The education sector spends billions annually on marketing — and most of it is wasted on the wrong cycle, the wrong channels, and the wrong audience. Here's the year-round admissions engine that fills seats consistently, with playbooks for K-12, higher ed, and coaching institutes.
OpenAI Just Launched an Ads Manager. Here's What It Means for Your Budget.
ChatGPT is quietly becoming an ad platform. With a $60 CPM, $100M in annualized revenue already, and a self-serve ads manager now live, OpenAI is racing to reshape where performance budgets go next.
The Paid Social Playbook: A System for Scaling Meta and TikTok Ads in 2026
Most brands treat paid social like a coin slot — insert budget, expect customers. It doesn't work that way. This is the end-to-end system for building, testing, and scaling paid social campaigns that actually compound: from campaign architecture to creative loops to measurement.
7 Marketing Lessons Hidden in a Neuroscience Book
Michael Easter's 'The Scarcity Brain' was written to help people break bad habits. But if you read it as a marketer, it's the most honest playbook on consumer psychology published in the last decade. Here are 7 concepts every marketer should steal.
What Actually Works on Instagram in 2026 (and How to Make It Work for You)
The algorithm has been rewritten. Likes are dead weight. DM shares run the show. Here is your definitive guide to winning on Instagram this year — backed by data from Sprout Social, Hootsuite, Buffer, and Meta's own documentation.
YouTube SEO in 2026: The Complete, Data-Backed Guide to Ranking Videos
YouTube's algorithm is no longer a ranking system — it's a prediction engine powered by LLMs. Here's the complete guide to YouTube SEO in 2026: how the algorithm actually works, what the data says about titles, descriptions, thumbnails, and retention, plus the Shorts strategy most creators are ignoring.
Answer Engine Optimization (AEO): How to Become the Source AI Cites in 2026
AI search engines now handle billions of queries daily — and they're eating your organic traffic. Here's the complete, data-backed guide to Answer Engine Optimization: how ChatGPT, Perplexity, and Google AI Overviews choose sources, what makes content citable, and how to build an AEO strategy that puts your brand in front of the 60% of searches that never result in a click.
Why Your Meta Ads ROAS Sucks (And How to Fix It)
Most brands are making the same 7 mistakes on Meta Ads in 2026. Broad targeting without creative diversity, broken conversion tracking, and campaign structures built for 2023. Here's a brutally honest diagnosis — and the exact fixes.
Disruptive Marketing Trends of 2026: AI, Agents, and the New Rules
The marketing landscape is shifting faster than any time in history. From Meta acquiring Manus AI for $2B to vibe coding collapsing product development from weeks to hours, here are the trends reshaping how brands reach, convert, and retain customers in 2026.
Vibe Coding Explained: Build Your SaaS in a Weekend (Seriously)
Vibe coding is not hype. It is how non-technical founders, marketers, and operators are shipping real products in days. Here are the best tools, best practices, and what you need to know before you start.
Is Programmatic SEO Dead in 2026?
A deep, data-backed analysis of whether programmatic SEO still works in 2026 — what's changed, what's getting deindexed, what's thriving, and how to build pSEO that survives AI Overviews and Google's relentless quality updates.
Instagram Growth Strategy for Authors in 2026: A Data-Backed Playbook
A practical, research-backed Instagram marketing guide for published authors. Learn how to grow your following using Reels, Bookstagram partnerships, and the 2026 algorithm.
Meta Ads vs Google Ads: Where Should Your Budget Go in 2026?
A data-backed comparison of Meta Ads vs Google Ads in 2026. CPC, CPM, ROAS benchmarks by industry, platform changes (Andromeda, AI Max, PMax), and a budget allocation framework for every business type.
Performance Max in 2026: Hero or Villain for Your Ad Budget?
Google's most powerful — and most controversial — campaign type has split the performance marketing world. We break down when PMax works, when it wastes budget, the 2026 updates that changed everything, and a setup framework built from running it across dozens of accounts.
9 AI Tools for Startups
A curated selection of 9 AI tools personally tested and proven to be game-changers for startup founders.