D2C & E-commerce Marketing That Drives Revenue, Not Just Traffic.
Full-funnel performance marketing for direct-to-consumer and e-commerce brands. We scale revenue through paid acquisition, AI-powered creative testing, and lifecycle marketing — across fashion, beauty, health, baby, food, and home goods.
We use AI-Driven D2C & E-commerce Marketing Strategies
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Overview
What is D2C & E-commerce Marketing?
D2C and e-commerce marketing is the strategic combination of paid advertising, creative production, and customer lifecycle management to drive online revenue. We build full-funnel growth systems for direct-to-consumer brands — from first-click acquisition through repeat purchase retention. Our approach combines AI-powered creative testing at scale with platform-specific campaign strategies across Meta, Google, and TikTok to deliver profitable growth, not just traffic.
Who This Is For
Built for teams that are ready to grow.
Fashion & apparel brands
Clothing, accessories, and footwear brands looking to scale online sales through paid channels and creative-driven growth.
Health, wellness & beauty brands
Supplement, skincare, fitness, and beauty brands that need to acquire customers profitably and build repeat purchase loyalty.
Baby & kids brands
Baby products, children's clothing, and family brands targeting parents through Meta and Google with high-trust creative.
Food, beverage & home goods
Consumable and home brands that need subscription growth, seasonal campaign management, and retention marketing.
We also work with pet brands, personal care, outdoor gear, and any direct-to-consumer brand selling online. If you sell products to consumers, we build the growth engine.
Our Process
How we deliver.
We build full-funnel e-commerce growth systems that combine AI-powered creative testing, platform-specific campaign strategies, and lifecycle marketing to drive profitable, scalable revenue.
Full-funnel e-commerce growth audit with ROAS benchmarking and channel opportunity mapping
Meta Ads with Advantage+ Shopping, dynamic product ads, and AI-powered creative testing at scale
Google Ads across Search, Shopping, Performance Max, and YouTube for high-intent capture
AI-powered creative production — 50+ ad variants tested monthly instead of 5
Post-purchase email and SMS flows for repeat purchases and customer lifetime value
Landing page and product page conversion rate optimization
Benefits
Why it matters.
Lower Customer Acquisition Cost
Optimized campaigns and creative testing that systematically reduce CPA while scaling spend.
AI-Powered Creative Testing at Scale
50+ ad creative variants tested monthly using AI production workflows — 10x the volume of traditional agencies.
Higher Return on Ad Spend
Full-funnel campaign architecture that captures intent at every stage, from awareness through purchase.
Post-Purchase Revenue Engine
Email, SMS, and lifecycle flows that turn one-time buyers into repeat customers and increase LTV.
Product Feed & Shopping Optimization
Optimized product feeds, merchant centre setup, and Shopping campaigns that maximize visibility and conversions.
Full Revenue Attribution
End-to-end tracking from ad click to purchase with ROAS, CAC, and LTV reporting at the campaign and product level.
Services Included
What's included.
E-commerce Growth Strategy & Audit
Full audit of your acquisition channels, creative performance, and unit economics with a prioritised growth roadmap.
Learn MoreMeta Ads for E-commerce
Advantage+ Shopping, dynamic product ads, and AI-powered creative testing across Facebook and Instagram.
Learn MoreGoogle Ads & Shopping Campaigns
Search, Shopping, Performance Max, and YouTube campaigns optimised for ROAS and new customer acquisition.
Learn MoreAI Creative Production & Testing
50+ ad variants per month using AI-powered creative workflows — hooks, UGC-style ads, and product-focused content.
Learn MoreEmail & SMS Lifecycle Marketing
Welcome flows, abandoned cart, post-purchase, and win-back sequences that maximise customer lifetime value.
Learn MoreConversion Rate Optimization
Product page, landing page, and checkout optimization through A/B testing and UX improvements.
Learn MoreWhat sets Aurelius Media
apart?
Other Agencies
Aurelius MediaResults
Proven results.
37%
CPA reduction for Aden + Anais while scaling Meta Ads spend
2,000+
Sales generated for a global D2C baby brand through performance marketing
4.2x
Average ROAS across D2C client campaigns
Client Testimonials
What our clients say.
“What impressed me most was their process. Aurelius didn't apply a cookie-cutter approach — they took the time to understand our unique challenges and built a custom strategy that delivered results within weeks.”
Cameron Hildreth
Brand Manager, Aden + Anais
“The AI creative workflow Aurelius built for us cut our production time by 80%. We went from testing 3 ad variants a month to 30. The speed and quality are unmatched.”
Arjun Mehra
Founder, D2C Brand
“Our Reels went from getting a few hundred views to consistently hitting 50K+. The Aurelius team understands what stops the scroll. Their hook-first editing approach transformed our short-form content strategy.”
Priya Nair
CMO, Lifestyle Brand
FAQ
Frequently asked questions.
We work with Shopify, WooCommerce, BigCommerce, and custom e-commerce setups. Our campaigns and tracking integrate with any major e-commerce platform.
We use AI-powered creative workflows to produce 50+ ad variants per month — including product-focused statics, UGC-style videos, and dynamic creative. This lets us test at a volume that traditional production can't match.
Yes. We build complete lifecycle flows — welcome sequences, abandoned cart, post-purchase, review requests, and win-back campaigns. Retention is as important as acquisition for profitable D2C growth.
ROAS varies by product, price point, and market. Our D2C clients typically see 3-5x blended ROAS. We set realistic targets based on your unit economics and optimise toward profitable growth, not vanity ROAS numbers.
Pricing depends on your scope, goals, and campaign complexity. We offer transparent pricing with no hidden fees. Book a free strategy call and we will provide a custom quote tailored to your business.
Initial improvements typically appear within 2–4 weeks. Meaningful ROI compounds over 60–90 days as our AI optimization learns and adapts. You will receive weekly performance reports from day one.
Our service includes campaign setup, strategy development, creative production, bid management, A/B testing, conversion tracking, monthly strategy calls, and transparent performance reporting.
We recommend a 3-month initial engagement for meaningful results. After the initial period, we move to month-to-month with 30 days notice to cancel. No long-term lock-in contracts.
We have worked with 150+ clients across 25+ countries — eCommerce, SaaS, education, real estate, healthcare, authors, and more. We will share relevant case studies on your strategy call.
Three things set us apart: (1) Fractional CMO model — you get senior strategists, not junior account managers. (2) AI-native workflows for bid management, creative testing, and reporting. (3) Google Partner certified with 20+ years of collective experience and $50M+ in ad spend managed.
Explore More
Related services.
Meta Ads Management
We design and optimize Facebook and Instagram ad campaigns that drive qualified leads, generate sales, and build brand awareness across the entire customer journey.
Creative & Design
From ad creatives and social media graphics to brand identity and pitch decks, we blend strategic thinking with design execution to produce marketing assets that perform.
UGC Ads
UGC-style ad production that combines the authenticity of real user content with the strategic intent of performance advertising — designed to outperform polished brand ads.
Ready to scale?
Book a 15-minute strategy call to discuss how we can help grow your business with d2c & e-commerce marketing.
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