EdTech Marketing That Scales Users, Not Just Spend.
Growth marketing for EdTech platforms, online learning companies, and e-learning SaaS. We build acquisition funnels that reduce CAC, increase trial-to-paid conversion, and drive sustainable user growth.
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What is EdTech Marketing?
EdTech marketing is performance-driven growth strategy for education technology companies — online learning platforms, e-learning SaaS, course marketplaces, and digital education tools. Unlike traditional education marketing that targets parents and institutions, EdTech marketing focuses on user acquisition, product-led growth funnels, and SaaS metrics like CAC, LTV, trial-to-paid conversion, and MRR. We help EdTech companies scale efficiently by building acquisition engines that deliver users, not just clicks.
Built for teams that are ready to grow.
Funded EdTech startups
VC-backed EdTech companies that need to scale user acquisition quickly while keeping CAC sustainable.
B2B EdTech platforms
EdTech companies selling to schools, universities, or institutions that need demand generation and pipeline for longer sales cycles.
B2C EdTech & course platforms
Online learning platforms and course marketplaces that need to acquire learners and improve signup-to-paid conversion.
Online course creators
Educators and creators building digital courses who need marketing systems to fill cohorts and drive enrollments.
We also work with exam prep platforms, language learning apps, corporate L&D tools, and upskilling platforms. If you sell education through technology, we build the growth engine.
How we deliver.
We build full-funnel acquisition engines tailored to EdTech — from awareness campaigns that reach the right users to onboarding optimisation that converts them into paying customers.
EdTech growth audit: unit economics, funnel analysis, and channel opportunity mapping
Paid acquisition across Google, Meta, and LinkedIn with EdTech-specific targeting
Product-led growth funnel optimisation for trial-to-paid conversion
B2B demand generation with content, LinkedIn, and account-based marketing
Landing page and onboarding flow optimisation for signup conversion
Attribution and analytics setup for CAC, LTV, and cohort-level reporting
Why it matters.
Lower Customer Acquisition Cost
Optimized paid campaigns and funnel improvements that reduce CAC while scaling volume.
Higher Trial-to-Paid Conversion
Onboarding flow optimization, email sequences, and in-app nudges that turn free users into paying customers.
B2B Pipeline for Institutional Sales
Demand generation campaigns that fill your sales pipeline with qualified school, university, and enterprise leads.
Scalable Paid Acquisition Channels
Google, Meta, and LinkedIn campaigns built for EdTech audiences with creative testing and bid optimization.
Content & Thought Leadership Engine
SEO content, webinar funnels, and thought leadership that position your platform as the category leader.
Full-Funnel Analytics & Attribution
CAC, LTV, trial-to-paid, and cohort-level reporting so you know exactly what is driving growth.
What's included.
EdTech Growth Strategy & Audit
Full audit of your unit economics, acquisition channels, and funnel performance with a prioritised growth roadmap.
Learn More →02Paid Acquisition for EdTech
Google, Meta, and LinkedIn campaigns targeting learners, educators, and institutional buyers with EdTech-specific creative.
Learn More →03Product-Led Growth Funnel Optimisation
Signup flow, onboarding, and trial-to-paid conversion improvements based on user behaviour data.
Learn More →04B2B EdTech Demand Generation
Content marketing, LinkedIn outreach, and account-based campaigns for selling to schools and institutions.
Learn More →05EdTech Content Marketing & SEO
Thought leadership content, comparison pages, and SEO strategy that drives organic signups and demo requests.
Learn More →06Analytics & Attribution Setup
End-to-end tracking from ad click to paid conversion with CAC, LTV, and cohort-level dashboards.
Learn More →What sets Aurelius Media apart?
Other Agencies
- Treat EdTech like generic SaaS
- Focus on signups only
- No B2B demand gen expertise
- Vanity metrics reporting
- One-size-fits-all playbooks
- Manual processes, basic rules-based bidding
Aurelius Media
- Deep understanding of how schools, learners, and institutions buy education technology
- Full-funnel optimisation from signup to trial to paid conversion
- Account-based marketing and content strategies for institutional sales cycles
- CAC, LTV, trial-to-paid, and cohort-level analytics that tie to revenue
- Separate strategies for B2B (institutional) and B2C (learner) acquisition
- AI-powered bid management, automated creative testing, real-time optimization
Proven results.
Reduction in customer acquisition cost for an EdTech platform through funnel optimisation
Increase in trial-to-paid conversion rate through onboarding improvements
Qualified demo requests generated for B2B EdTech clients
What our clients say.
“Working with the Aurelius team gave us the clarity we needed. They cut through the digital marketing noise and built us a system that consistently generates qualified leads. Our sales team can't thank them enough.”
“Aurelius Media transformed our digital strategy in just 90 days. They didn't just deliver clicks — they delivered customers who were ready to buy. Their data-driven approach eliminated the guesswork from our marketing spend.”
“What impressed me most was their process. Aurelius didn't apply a cookie-cutter approach — they took the time to understand our unique challenges and built a custom strategy that delivered results within weeks.”
Frequently asked questions.
Education marketing targets parents and students to drive school enrollments. EdTech marketing targets users, learners, and institutional buyers to drive platform signups, trial conversions, and SaaS revenue. The metrics, channels, and strategies are fundamentally different.
We work with B2C platforms (course marketplaces, learning apps), B2B EdTech (selling to schools and universities), hybrid models, and online course creators. Our approach adapts to your specific business model and sales cycle.
Yes. We build demand generation engines for B2B EdTech including content marketing, LinkedIn campaigns, account-based marketing, and webinar funnels tailored to institutional sales cycles.
We focus on CAC (customer acquisition cost), LTV (lifetime value), trial-to-paid conversion rate, signup rate, demo booking rate, and cohort-level retention. We set up full attribution so every marketing dollar ties to revenue.
Pricing depends on your scope, goals, and campaign complexity. We offer transparent pricing with no hidden fees. Book a free strategy call and we will provide a custom quote tailored to your business.
Initial improvements typically appear within 2–4 weeks. Meaningful ROI compounds over 60–90 days as our AI optimization learns and adapts. You will receive weekly performance reports from day one.
Our service includes campaign setup, strategy development, creative production, bid management, A/B testing, conversion tracking, monthly strategy calls, and transparent performance reporting.
We recommend a 3-month initial engagement for meaningful results. After the initial period, we move to month-to-month with 30 days notice to cancel. No long-term lock-in contracts.
We have worked with 150+ clients across 25+ countries — eCommerce, SaaS, education, real estate, healthcare, authors, and more. We will share relevant case studies on your strategy call.
Three things set us apart: (1) Fractional CMO model — you get senior strategists, not junior account managers. (2) AI-native workflows for bid management, creative testing, and reporting. (3) Google Partner certified with 20+ years of collective experience and $50M+ in ad spend managed.
Related services.
Lead Generation
End-to-end lead generation systems combining paid channels, landing pages, and nurture sequences to deliver a consistent flow of sales-ready leads.
Learn More →Growth MarketingFunnel Building
Strategic funnel architecture from awareness to conversion — including landing pages, email sequences, checkout flows, and post-purchase upsells designed to maximize lifetime value.
Learn More →Growth MarketingContent Strategy
Data-driven content strategy that aligns your blog, social media, email, and video content with business goals — from editorial calendars to distribution frameworks.
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