EdTech Marketing That Scales Users, Not Just Spend.
Growth marketing for EdTech platforms, online learning companies, and e-learning SaaS. We build acquisition funnels that reduce CAC, increase trial-to-paid conversion, and drive sustainable user growth.
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Overview
What is EdTech Marketing?
EdTech marketing is performance-driven growth strategy for education technology companies — online learning platforms, e-learning SaaS, course marketplaces, and digital education tools. Unlike traditional education marketing that targets parents and institutions, EdTech marketing focuses on user acquisition, product-led growth funnels, and SaaS metrics like CAC, LTV, trial-to-paid conversion, and MRR. We help EdTech companies scale efficiently by building acquisition engines that deliver users, not just clicks.
Who This Is For
Built for teams that are ready to grow.
Funded EdTech startups
VC-backed EdTech companies that need to scale user acquisition quickly while keeping CAC sustainable.
B2B EdTech platforms
EdTech companies selling to schools, universities, or institutions that need demand generation and pipeline for longer sales cycles.
B2C EdTech & course platforms
Online learning platforms and course marketplaces that need to acquire learners and improve signup-to-paid conversion.
Online course creators
Educators and creators building digital courses who need marketing systems to fill cohorts and drive enrollments.
We also work with exam prep platforms, language learning apps, corporate L&D tools, and upskilling platforms. If you sell education through technology, we build the growth engine.
Our Process
How we deliver.
We build full-funnel acquisition engines tailored to EdTech — from awareness campaigns that reach the right users to onboarding optimisation that converts them into paying customers.
EdTech growth audit: unit economics, funnel analysis, and channel opportunity mapping
Paid acquisition across Google, Meta, and LinkedIn with EdTech-specific targeting
Product-led growth funnel optimisation for trial-to-paid conversion
B2B demand generation with content, LinkedIn, and account-based marketing
Landing page and onboarding flow optimisation for signup conversion
Attribution and analytics setup for CAC, LTV, and cohort-level reporting
Benefits
Why it matters.
Lower Customer Acquisition Cost
Optimized paid campaigns and funnel improvements that reduce CAC while scaling volume.
Higher Trial-to-Paid Conversion
Onboarding flow optimization, email sequences, and in-app nudges that turn free users into paying customers.
B2B Pipeline for Institutional Sales
Demand generation campaigns that fill your sales pipeline with qualified school, university, and enterprise leads.
Scalable Paid Acquisition Channels
Google, Meta, and LinkedIn campaigns built for EdTech audiences with creative testing and bid optimization.
Content & Thought Leadership Engine
SEO content, webinar funnels, and thought leadership that position your platform as the category leader.
Full-Funnel Analytics & Attribution
CAC, LTV, trial-to-paid, and cohort-level reporting so you know exactly what is driving growth.
Services Included
What's included.
EdTech Growth Strategy & Audit
Full audit of your unit economics, acquisition channels, and funnel performance with a prioritised growth roadmap.
Learn MorePaid Acquisition for EdTech
Google, Meta, and LinkedIn campaigns targeting learners, educators, and institutional buyers with EdTech-specific creative.
Learn MoreProduct-Led Growth Funnel Optimisation
Signup flow, onboarding, and trial-to-paid conversion improvements based on user behaviour data.
Learn MoreB2B EdTech Demand Generation
Content marketing, LinkedIn outreach, and account-based campaigns for selling to schools and institutions.
Learn MoreEdTech Content Marketing & SEO
Thought leadership content, comparison pages, and SEO strategy that drives organic signups and demo requests.
Learn MoreAnalytics & Attribution Setup
End-to-end tracking from ad click to paid conversion with CAC, LTV, and cohort-level dashboards.
Learn MoreWhat sets Aurelius Media
apart?
Other Agencies
Aurelius MediaResults
Proven results.
45%
Reduction in customer acquisition cost for an EdTech platform through funnel optimisation
3x
Increase in trial-to-paid conversion rate through onboarding improvements
5,000+
Qualified demo requests generated for B2B EdTech clients
Client Testimonials
What our clients say.
“Aurelius Media transformed our digital strategy in just 90 days. They didn't just deliver clicks — they delivered customers who were ready to buy. Their data-driven approach eliminated the guesswork from our marketing spend.”
Karan Bajaj
CEO, Whitehat Jr. (exited $300M)
“We needed a working MVP in two weeks and Aurelius delivered. The tool they built handles our entire lead qualification process and it was live before our funding round closed. Incredible speed.”
James Hartley
Director, Digital Products
“The AI creative workflow Aurelius built for us cut our production time by 80%. We went from testing 3 ad variants a month to 30. The speed and quality are unmatched.”
Arjun Mehra
Founder, D2C Brand
FAQ
Frequently asked questions.
Education marketing targets parents and students to drive school enrollments. EdTech marketing targets users, learners, and institutional buyers to drive platform signups, trial conversions, and SaaS revenue. The metrics, channels, and strategies are fundamentally different.
We work with B2C platforms (course marketplaces, learning apps), B2B EdTech (selling to schools and universities), hybrid models, and online course creators. Our approach adapts to your specific business model and sales cycle.
Yes. We build demand generation engines for B2B EdTech including content marketing, LinkedIn campaigns, account-based marketing, and webinar funnels tailored to institutional sales cycles.
We focus on CAC (customer acquisition cost), LTV (lifetime value), trial-to-paid conversion rate, signup rate, demo booking rate, and cohort-level retention. We set up full attribution so every marketing dollar ties to revenue.
Pricing depends on your scope, goals, and campaign complexity. We offer transparent pricing with no hidden fees. Book a free strategy call and we will provide a custom quote tailored to your business.
Initial improvements typically appear within 2–4 weeks. Meaningful ROI compounds over 60–90 days as our AI optimization learns and adapts. You will receive weekly performance reports from day one.
Our service includes campaign setup, strategy development, creative production, bid management, A/B testing, conversion tracking, monthly strategy calls, and transparent performance reporting.
We recommend a 3-month initial engagement for meaningful results. After the initial period, we move to month-to-month with 30 days notice to cancel. No long-term lock-in contracts.
We have worked with 150+ clients across 25+ countries — eCommerce, SaaS, education, real estate, healthcare, authors, and more. We will share relevant case studies on your strategy call.
Three things set us apart: (1) Fractional CMO model — you get senior strategists, not junior account managers. (2) AI-native workflows for bid management, creative testing, and reporting. (3) Google Partner certified with 20+ years of collective experience and $50M+ in ad spend managed.
Explore More
Related services.
Lead Generation
End-to-end lead generation systems combining paid channels, landing pages, and nurture sequences to deliver a consistent flow of sales-ready leads.
Funnel Building
Strategic funnel architecture from awareness to conversion — including landing pages, email sequences, checkout flows, and post-purchase upsells designed to maximize lifetime value.
Content Strategy
Data-driven content strategy that aligns your blog, social media, email, and video content with business goals — from editorial calendars to distribution frameworks.
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