Ask real estate agents which technology brings them the most quality leads and the top answer is social media: 39% named it in NAR's 2025 technology survey, ahead of CRM tools and the MLS. Ask buyers how they first contacted the agent they used and social media comes in at 3%, according to NAR's 2025 Profile of Home Buyers and Sellers (full report). 43% were referred by someone they knew.
That gap is the problem with most real estate marketing trends lists. They're written from the marketer's side: what's new, what's exciting, what vendors are selling. This list is different: ten trends that matter in 2026, each with the evidence, who it matters for (agents or developers, in the US, UK, UAE or India), and a verdict: invest now, test, watch or skip. Four of them are worth money for everyone this year, plus video for developers. Two are worth watching. And some of the most-quoted statistics in this space don't trace to any study, or are older and broader than claimed; we list those at the end.
In a Nutshell
- Invest now: fast lead response (WhatsApp and AI assistants included), CRM-connected ad optimisation for developers and teams, AI-automated ad buying for developers, AI listing content with a disclosure step built in, and video walkthroughs for developers selling off-plan or overseas.
- Test: home search inside ChatGPT and portal AI (as cheap hygiene, not a retainer), Google's Local Services Ads for Home Listings (US agents), short-form video for agents, organic social as a referral engine.
- Watch: the US fight over listing access between Zillow, Compass and the MLSs; tokenised property in Dubai.
- Skip: paid "AI SEO" retainers, organic social as a developer lead source, and any budget built on the "403% more inquiries with video" statistic.
- The context: US mortgage rates near 7.5%, first-time buyers at a record-low 21% of US purchases, India's top-seven-city sales down 14% by volume in 2025, and Dubai coming off a record AED 917 billion year. 2026 rewards efficiency, not experiments.
The 10 Trends at a Glance
| Trend | Agents | Developers | Markets |
|---|---|---|---|
| Speed to lead and WhatsApp | Invest now | Invest now | All |
| CRM-connected lead quality | Test (solo), invest (teams) | Invest now | All |
| AI-automated ad buying | Test | Invest now | All; targeting still open in UAE and India |
| AI and ChatGPT home search | Test (hygiene) | Test (feed hygiene) | US, UK, UAE |
| Google Home Listings ads | Test now | Skip (built for agents) | US only |
| AI listing content and staging | Invest now, with disclosure | Invest now, with disclosure | All; rules differ |
| Short-form video and tours | Test | Invest now (off-plan, overseas) | All |
| Organic social and personal brand | Test (referral engine) | Skip as a lead source | All |
| Listing access and portal dependency | Watch | Invest in owned data | US legal fight; portal costs everywhere |
| Property tokenisation | Skip | Watch | Dubai |
Table of Contents
- The 10 Trends at a Glance
- How We Judged Each Trend
- The 2026 Market Backdrop
- Trend 1: Speed to Lead, WhatsApp and After-Hours Response
- Trend 2: CRM-Connected Lead Quality
- Trend 3: AI-Automated Ad Buying, Where Creative Is the Targeting
- Trend 4: Home Search Moves Into ChatGPT and Portal AI
- Trend 5: Google's Local Services Ads for Home Listings
- Trend 6: AI Listing Content and Virtual Staging, Now Under Disclosure Law
- Trend 7: Short-Form Video and Virtual Tours
- Trend 8: Organic Social and the Personal Brand
- Trend 9: Listing Access and Portal Dependency
- Trend 10: Tokenised Property in Dubai
- Regulation Is Catching Up With Ad Tech
- Real Estate Stats to Stop Repeating
- The Bottom Line
- TL;DR Cheat Sheet
- Frequently Asked Questions
How We Judged Each Trend
We read the pages ranking for this topic, including Serhant, CallRail, FlippingBook and PwC's Emerging Trends report. They're useful lists of ideas, but none says whether an idea produces leads, none separates a solo agent from a developer, and almost none looks beyond the US. So for each trend we asked three questions:
- What does the evidence say? Buyer data (mostly NAR's annual buyer and seller profile), platform announcements, laws, and market data from the Dubai Land Department and Indian research firms. Vendor surveys are labelled as vendor surveys.
- Who does it matter for? Agents and brokerages live on referrals and listings. Developers live on launches, inventory and, in Dubai and India, overseas buyers. The same trend can be essential for one and irrelevant for the other.
- What's the verdict?
- Invest now: evidence is strong, and the cost of waiting is real
- Test: promising, so run a small, measured trial
- Watch: important, but too early or too uncertain to fund
- Skip: not worth money for this audience in 2026
The 2026 Market Backdrop
Trends don't happen in a vacuum. In every market we work in, 2026 is a year where each lead has to work harder.
- United States. NAR's 2025 buyer profile found first-time buyers fell to a record-low 21% of purchases, with a record median age of 40. The 30-year mortgage rate was around 7.5% in early October 2026, which NAHB's chief economist described on a podcast as the new normal until geopolitical issues resolve.
- India. Anarock found housing sales in the top seven cities fell 14% by volume in 2025 while value rose 6%, as the market tilted to premium homes. In Q1 2026 Anarock reported Gulf-based NRI buyers deferring decisions because of the Middle East conflict.
- Dubai. A record AED 917 billion in transactions in 2025, up 20%, with about 43% of investors non-resident. Q1 2026 was up again, to AED 252 billion. Off-plan reached an adjusted 73% share of transactions in December 2025, per Property Monitor. Those are figures through Q1 2026; brokers' reports on later DLD data, such as this one for September 2026, point to a cooler pace, with off-plan nearer 62% of sales.
- United Kingdom. New consumer law since April 2025 changes what a property listing has to include (see regulation).
Budgets are still rising: in CallRail's survey of real estate professionals, 82% planned to spend more on PPC in 2026 and 67% on SEO. So the trends that score highest below are the ones that make that spend convert, not the ones that add new channels.
Trend 1: Speed to Lead, WhatsApp and After-Hours Response
The evidence. NAR's 2025 profile (full report) found 74% of US buyers interviewed only one agent. Buyers said they value personal calls (72%), property information by text (72%) and instant new-listing alerts (68%) in how agents communicate. Yet in CallRail's survey of 700+ real estate professionals across home building, development, brokerage and property management (NAHB summary), a vendor survey, only 41% respond immediately to after-hours enquiries, 36% wait until the next morning, and 39% still check voicemail by hand. The same respondents rank responsiveness (67%) slightly above price (66%) as the reason a customer picks them. A 2026 mystery-shop study of 21 large US brands found 68% of web enquiries got no reply within 24 hours.
The channel is shifting too. Meta's CFO told investors that click-to-WhatsApp ad revenue grew 60% year on year in the third quarter of 2025. In Dubai and India, WhatsApp is where property conversations already happen; in the US, SMS was the top tactic CallRail's respondents planned to test (35%).
Who it matters for. Everyone, in every market. Developers in Dubai and India run lead volumes where a next-morning reply is fatal, and overseas buyers enquire in other time zones.
The cheapest lever on this list. An automated WhatsApp or SMS reply within a minute, a human within five, routing by project and language, and an AI assistant that qualifies and books calls after hours. Fix response before you buy more leads. Our AI chatbot builds do the after-hours part.
Trend 2: CRM-Connected Lead Quality
The evidence. Both big ad platforms now want to know which of your leads became real buyers, and Meta has made it mandatory for its qualified-leads goal. Meta reports that lead ads using its Conversions API for CRM with the qualified-leads goal saw 21% lower cost per quality lead than campaigns optimising for raw leads, and from April 2026 new campaigns can't use that goal without the Conversions API. Google's lead-quality guidance asks advertisers to bid on qualified-lead stages and upload them daily, and from June 2026 moved API uploads of that data to its Data Manager API. CallRail's survey found 54% of real estate businesses struggle with lead follow-up and conversion, the second-biggest operational challenge after sales training.
Who it matters for. Developers and brokerages with volume. Meta's qualified-leads goal asks for at least 200 leads a month, and Google for 15 conversions a month at the stage you bid on. A solo agent on a small budget rarely has enough data to train on.
Connect the CRM, define stages (contacted, qualified, viewing booked, viewing attended), and send them back to Meta and Google. Solo agents should still log stages, because the data becomes useful the moment volume grows. We cover the setup step by step in Meta ads for real estate and Google Ads for real estate.
Trend 3: AI-Automated Ad Buying, Where Creative Is the Targeting
The evidence. From September 2026 Google began moving campaigns that use automatically created assets or campaign-level broad match to AI Max for Search, and it has pushed the Dynamic Search Ads switch back to February 2027. Google says campaigns using AI Max's full feature set see 7% more conversions on average than search-term matching alone. That's a different comparison from the 14% uplift Google quoted at launch for switching AI Max on at all; both are Google's own benchmarks, not real estate figures. Meta's Andromeda retrieval system, rolled out from late 2024, was built for far more creative variety, and Meta's own guidance says the focus has shifted "from niche targeting to creative diversification."
For property, this lands on top of housing ad rules. Meta's Housing Special Ad Category removes age, gender, ZIP or postcode targeting and lookalikes for advertisers in the US or audiences in the US, Canada, the UK and the EU, with a minimum 15-mile radius (10 miles in Europe). Google's housing policy bans gender, age, parental status, marital status and ZIP targeting in the US and Canada. Neither applies to UAE-only or India-only audiences.
Who it matters for. Mainly developers: they have the budget and the range of angles (yield, lifestyle, payment plan, developer track record) to feed creative-led delivery. US and UK agents effectively have only creative and geography left to work with anyway.
Build 6 to 10 genuinely different creative concepts per campaign rather than refining audiences. If you advertise on Google, check your search terms and landing pages after the AI Max upgrade, and exclude blog, careers and sold-listing pages from URL expansion. In Dubai and India, where targeting is still available, test targeted against broad rather than assuming either wins.
Trend 4: Home Search Moves Into ChatGPT and Portal AI
The evidence. The portals moved fast. Zillow launched the first real estate app in ChatGPT on 6 October 2025, Redfin followed in February 2026 and Realtor.com in March. In the UK, Rightmove launched a conversational search beta in February 2026, and in the UAE Bayut became the first local property platform with a ChatGPT app. Buyers are using them: a Realtor.com survey in August 2025 found 82% of US adults interested in buying or selling use AI for real estate insights, ChatGPT most of all (67%), though they still rated agents as the more accurate source.
Two catches. First, the portals keep the lead: in Zillow's ChatGPT app, tour requests, agent connections and financing route back into Zillow's own channels, and builder new-construction listings weren't included at launch. Second, Google's AI Overviews barely touched property in 2025: Semrush's study of 10 million+ keywords found real estate among the industries with the fewest, under 3% of keywords.
The open question for agents is whether an AI assistant names you when someone asks for the best agent in their area. A vendor study reported by HousingWire ran 240 such queries across ChatGPT, Perplexity and Gemini in 10 US markets and found about 1.3% of licensed Realtors named, with specialty queries more likely to name a specific agent (87% against 73%).
Who it matters for. Agents (being named) and developers (whether their projects appear inside portal AI). US, UK and UAE now.
Keep your Google Business Profile complete and consistent, collect reviews on Google and the portals, state a clear specialty ("off-plan in Dubai Creek Harbour," "first-time buyers in Pune"), and make sure your listings and projects are complete on the portals. The listing traffic lives inside portal apps you can't out-rank. Our guides on getting recommended by ChatGPT and measuring AI search visibility cover the rest.
Trend 5: Google's Local Services Ads for Home Listings
The evidence. On 11 June 2026, Google rolled out a richer Local Services Ads format for real estate to all 50 US states. When someone searches for homes on mobile, the ad shows listing details (price, photos, core features, powered by HouseCanary data) next to promoted local agents, and buyers can call, message or book an agent from the ad. It's pay per lead, priced by market, and agents need a verified Business Profile and the Buyer's agent or Seller's agent job types switched on. Portals can enrol their agents through Google's managed partner program.
Who it matters for. US agents and brokerages. It's built around agent job types rather than developers, and it isn't available in the UAE, India or the UK.
It's a pay-per-lead slot, with a weekly budget you set, on searches that used to belong to the portals. Opt into the Buyer's agent job type, answer every lead in minutes, and track lead-to-appointment rates for 60 days before scaling. Our Google Ads for real estate guide explains how LSA charging works.
Trend 6: AI Listing Content and Virtual Staging, Now Under Disclosure Law
The evidence. AI is already routine for agents. NAR's 2026 technology report found 23% of Realtors use AI tools daily and 55% say it has helped their business; the top use, for 75% of AI users, is writing listing descriptions, and NAR reports Realtors also using it for social posts (56%) and emails and follow-ups (52%).
The rules are arriving just as fast. California's AB 723, in force since 1 January 2026, requires agents to label digitally altered listing images (anything that adds, removes or changes furniture, fixtures, flooring, paint, landscaping or views) and link to the unaltered originals. Lighting, colour correction, cropping and straightening are exempt. California's largest MLS added a matching rule, and Zillow reports that Wisconsin has passed a similar law with New York and New Jersey bills pending. Buyers care about the images: NAR found 81% rate photos very useful, the highest of any listing feature.
Who it matters for. Both. Agents save hours on descriptions and staging; developers already depend on renders for off-plan projects.
Use AI for descriptions, staging and creative variations, and build disclosure into the workflow: label altered images, keep the originals, and add the permit, RERA or QR fields your market requires to every template. For off-plan renders, say clearly that they're artist's impressions. Our AI creative team works this way.
Trend 7: Short-Form Video and Virtual Tours
The evidence. NAR's 2025 profile shows buyers use video in the search but value it less than the basics: 52% used online video sites and 58% of those found them very useful, but when asked about listing features, only 29% rated videos and 38% virtual tours very useful, against 81% for photos and 57% for floor plans. Few agents host listing video: video hosting sites appeared in the marketing of just 5% of sellers' homes, against 23% for social networks and 20% for virtual tours. Realtor.com's survey found YouTube (73%) is the most-used social platform for housing content. On Meta, vertical video with sound has a measurable edge: Meta reports 34.5% lower cost per result for well-built Reels ads against image ads in Reels, from split tests in ecommerce, retail and consumer goods rather than property.
Who it matters for. Agents use video for trust with their sphere. Developers have a stronger case: about 43% of Dubai's 2025 investors were non-resident and off-plan was most of the market, so most buyers can't walk the site.
Agents: short area guides and walkthroughs, judged by referrals and repeat clients rather than DMs. Developers: construction updates, render walkthroughs, handover footage and agent-to-camera explainers in the buyer's language. The developer verdict is our reasoning from Dubai's buyer mix, not a measured lift, so measure it in your own account. Our Reels editing team makes this kind of video.
Trend 8: Organic Social and the Personal Brand
The evidence. This is the trend with the biggest gap between what agents believe and what buyers do. 75% of Realtors use social media, and 39% call it the technology that brings them the most quality leads (NAR technology survey). But in NAR's buyer profile, 3% of buyers first contacted their agent through social media, 15% said it mattered that their agent was active on social, and 43% were referred by someone they knew. 66% of sellers used an agent who was referred to them or whom they'd used before.
Read together, organic social works, just not the way most trend lists claim. It keeps an agent visible to the people who'll refer them. It rarely produces a cold lead on its own.
Who it matters for. Agents. For developers it's brand support, not a lead source.
Agents: post consistently and modestly (sold listings, area knowledge, client stories) and measure referrals, not follower counts. Skip "Instagram lead funnels" for solo agents. Developers: put the lead-generation budget into paid social and search, and treat organic as proof that the brand is real. Our guide to what works on Instagram covers the organic mechanics.
Trend 9: Listing Access and Portal Dependency
The evidence. In the US, who gets to show listings, and when, is being fought out in court. Zillow introduced Listing Access Standards in 2025 that can bar listings marketed privately before going to the MLS. Compass sued; a federal judge refused Compass an injunction in February 2026, and Compass dropped the suit in March after Zillow launched its own pre-market product. Zillow then sued Chicago's MLS and Compass in May 2026, and the litigation continues. Since the NAR settlement took effect in August 2024, buyer agents need written agreements before touring and MLSs no longer carry offers of buyer-agent compensation. Through all of it, 52% of US buyers still find the home they buy online, a share that has stayed around 51% to 52% since 2021, per NAR.
Outside the US the dependency is commercial rather than legal: Dubai's market runs heavily through Bayut and Property Finder, India's through 99acres, Magicbricks and Housing.com, and the UK's through Rightmove and Zoopla. A lead that comes through a portal is one the portal also sees, and portals sell visibility to your competitors too.
Who it matters for. US agents considering private or "coming soon" strategies, and developers everywhere paying portal lead costs.
Agents: check your MLS rules and Zillow's standards before any private-exclusive marketing. Developers: build first-party audiences you own (enquiry lists, WhatsApp opt-ins, past buyers, registered interest for future launches) so a growing share of each launch is sold to people you already know. Customer lists still work on Meta even under the Housing category.
Trend 10: Tokenised Property in Dubai
The evidence. The Dubai Land Department launched the region's first tokenised real estate project through the Prypco Mint platform in May 2025, letting investors buy tokenised shares in ready properties from AED 2,000 (the pilot opened to UAE ID holders first), and projects tokenised property at up to 7% of Dubai's market, about AED 60 billion, by 2033.
Who it matters for. Dubai developers and brokers who want small-ticket investors, and later, if the pilot widens, international ones.
It's a regulated pilot with a long runway. Worth understanding, and worth a line in investor education content, but too early to move marketing budget into.
Not sure which of these trends deserves your budget?
Tell us your market, your price point and where your leads come from today. In 15 minutes we'll tell you which two of these trends to act on first and which to ignore. Free.
Book a Free 15-Minute Real Estate Strategy Call →Regulation Is Catching Up With Ad Tech
The thread running through half these trends is regulation. The rules on who you can target, what your images must disclose and what your ads must carry are tightening in every market.
| Market | What changed | What to do |
|---|---|---|
| US | Meta's Housing category and Google's housing policy ban age, gender and ZIP targeting; California's AB 723 requires labels on altered listing photos | Let creative do the targeting; add disclosure to image workflows |
| Canada | Same Meta and Google housing restrictions as the US | As above |
| UK and EU | Meta's Housing category applies to UK and EU audiences; in the UK the DMCC Act made leaving out material information an unfair practice from April 2025 | Complete listings: price, tenure, council tax and the basics up front |
| Dubai | Every property ad needs a DLD Trakheesi permit, with the permit number and Madmoun QR on the ad | Build the permit field and QR into every creative template |
| India | RERA requires project registration before any ad and the registration number and authority website on every ad; Maharashtra adds a QR code in the top-right corner | Same: templates with the RERA block built in |
For a cross-border campaign, a Dubai or Indian project advertised to UK or US buyers, both sets of rules apply at once. Our Meta guide has a compliance section by market.
Real Estate Stats to Stop Repeating
While researching this post we tried to trace the statistics that appear on almost every real estate marketing page. Some lead nowhere; others are older or broader than claimed:
- "Listings with video get 403% more inquiries." No traceable primary study. Write-ups that have tried to trace it, such as this one, point to a single Melbourne agency's self-reported claim from 2012 rather than NAR, which it's often attributed to.
- "Homes with aerial photos sell 68% faster (NAR)." Cited by trend lists, but the link chain ends at a third-party stats roundup, not a NAR study.
- "Agents who respond within five minutes are 21 times more likely to qualify a lead." This traces to a real 2007 study (MIT and InsideSales), but it was cross-industry, not real estate. The more cited Harvard Business Review research is from 2011 and also cross-industry. The direction is right; the precision is borrowed.
- "The average real estate cost per lead is $503" and "agents take 917 minutes to respond." Usually credited to a "NAR survey of 5,400" and an "Inman 2025 survey"; both circulate on vendor blogs and we couldn't find either source.
Use NAR's buyer profile, platform documentation and your own CRM instead. Your own cost per viewing, by channel, is worth more than any of these.
The Bottom Line
The real estate marketing trends worth money in 2026 aren't the flashiest ones. They're the ones that make the demand you already pay for convert: answering in minutes on the channel buyers use, telling Meta and Google which leads became viewings, letting creative do the targeting the housing rules took away, and using AI for content with a disclosure step built in. Test the new search surfaces, ChatGPT apps and Google's Home Listings ads, cheaply and with measurement. Watch the US listing-access fight and Dubai's tokenisation pilot. Skip the retainers and the statistics nobody can source.
If you want the detail on the two biggest paid channels, read our guides to Meta ads for real estate and Google Ads for real estate. For the wider picture beyond property, see our marketing trends piece. And if you'd like us to run it, that's our real estate marketing practice, with a dedicated team for Dubai developers and brokers.
TL;DR Cheat Sheet
- Invest now: speed to lead and WhatsApp (all); CRM-connected lead quality (developers, teams); AI-automated ad buying with creative variety (developers); AI listing content and staging, with disclosure (all); video walkthroughs (developers selling off-plan or overseas).
- Test: ChatGPT and portal AI hygiene (profiles, reviews, specialty); Google Home Listings ads (US agents); short-form video (agents); organic social as a referral engine (agents).
- Watch: Zillow, Compass and MLS listing access (US); tokenised property (Dubai developers).
- Skip: paid "AI SEO" retainers; organic social as a developer lead source; Home Listings ads outside the US.
- Key numbers: 74% of US buyers interviewed one agent; 43% were referred; 3% first contacted their agent on social; 52% found their home online; 81% rate photos very useful; 82% of US adults interested in buying or selling use AI for real estate insights; Dubai AED 917bn in 2025, about 43% non-resident investors.
- Regulation: housing targeting limits (US, Canada, UK, EU); AB 723 photo labels (California); Trakheesi permit and QR (Dubai); RERA number and website (India); material information (UK).
- Stop quoting: 403% more inquiries with video; aerial photos 68% faster; $503 average cost per lead.
Frequently Asked Questions
What are the biggest real estate marketing trends in 2026?
The ones with the most evidence behind them are faster lead response (including WhatsApp and AI assistants), connecting the CRM to Meta and Google so ads optimise for qualified leads, AI-automated ad buying where creative does the targeting, home search moving into ChatGPT and portal AI, Google's Local Services Ads for Home Listings in the US, and AI listing content and virtual staging under new disclosure laws. Short-form video, organic social, portal dependency and Dubai's property tokenisation matter too, but less directly for leads.
How is AI used in real estate marketing?
Mostly for content and productivity. NAR's 2026 technology report found 23% of Realtors use AI daily; 75% of AI users use it to write listing descriptions, and Realtors also use it for social posts and emails. On the buyer side, a 2025 Realtor.com survey found 82% of US adults who were interested in buying or selling, or had done so recently, use AI for real estate insights, most often ChatGPT. On the advertising side, Google's AI Max and Meta's Advantage+ now choose audiences and ad variations automatically. The highest-value use for most teams is AI handling first response and qualification on WhatsApp or chat.
Can buyers search for homes in ChatGPT?
Yes. Zillow launched a home search app in ChatGPT in October 2025, Redfin followed in February 2026 and Realtor.com in March 2026, and Bayut has one in the UAE. In the UK, Rightmove launched an AI search beta in February 2026. In Zillow's app, tour requests, agent connections and financing route back into Zillow's own channels, so the portal still owns the lead. For agents, the opportunity is to be named when someone asks an AI assistant for a recommended agent, which depends on reviews, a complete Google Business Profile and a clearly stated specialty.
Do I have to disclose AI-edited or virtually staged listing photos?
In a growing number of places, yes. California's AB 723, in force since 1 January 2026, requires agents to label digitally altered listing images that add, remove or change elements and to link to the unaltered originals; lighting, colour correction and cropping are exempt. Zillow reports Wisconsin has passed a similar law and New York and New Jersey have bills pending, and MLSs such as CRMLS and NorthstarMLS have their own rules. Even where it isn't required, label virtually staged images and keep the originals.
Are Facebook ads still worth it for real estate leads?
Yes, if you change what you optimise for. Meta's real estate leads are among the cheapest of any industry ($13.74 per lead in WordStream's 2026 US benchmarks), which is why so many teams drown in unqualified ones. Qualify inside the form, connect your CRM so Meta optimises for qualified leads (Meta reports 21% lower cost per quality lead), follow up within minutes, and check whether Meta's Housing Special Ad Category applies to your audience.
What actually works for real estate lead generation in 2026?
Speed of response before anything else: 74% of US buyers interviewed only one agent in NAR's 2025 profile, and many brokerages still answer slowly. Then referrals and repeat business: referrals (43%) and reusing a previous agent (15%) account for 58% of how buyers found their agent, and 66% of sellers used a referred or previous agent. For paid acquisition, Google captures people already searching and Meta creates demand for projects and listings, both working far better when your CRM tells them which leads became viewings. Developers selling off-plan or to overseas buyers should add video and WhatsApp-first follow-up.
What are Google's Local Services Ads for Home Listings?
A richer Local Services Ads format Google rolled out to all 50 US states on 11 June 2026. When people search for homes on mobile, the ad shows listing details such as price, photos and features alongside promoted local agents, and buyers can call, message or book an agent from the ad. Agents pay per lead, with pricing that varies by market, and must opt into the Buyer's agent or Seller's agent job types. It's US-only for now.
Do listing videos really get 403% more inquiries?
There's no traceable primary study behind that number. It circulates on vendor sites, often attributed to NAR, but write-ups that have traced it point to a single Melbourne agency's self-reported claim from 2012. NAR's own 2025 buyer data is more useful: 81% of buyers rated photos very useful and 57% floor plans, against 38% for virtual tours and 29% for videos. Video still earns its place for off-plan projects and overseas buyers who can't visit, but don't build a budget on the 403% figure.
