A Data-Driven Blueprint for Your Growth.
We audit your entire marketing funnel — from awareness to conversion — and build a custom performance strategy with the right channels, budgets, and KPIs for your business.
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Overview
What is Marketing Strategy Audit?
A marketing strategy audit is a comprehensive, data-driven review of your entire marketing ecosystem — every channel, campaign, funnel stage, and dollar spent. We analyze what is working, what is wasting budget, and where the biggest growth opportunities are. The result is a custom roadmap that tells you exactly where to invest, what to fix, and how to scale profitably.
Who This Is For
Built for teams that are ready to grow.
Startups & scale-ups
Early-stage and growth-stage companies looking for expert marketing support without the cost of a full-time hire.
eCommerce & D2C brands
Online stores and direct-to-consumer brands looking to grow revenue and improve marketing efficiency.
B2B & SaaS companies
Software and B2B companies looking to build pipeline, reduce CAC, and accelerate growth.
Established brands
Mid-market and enterprise companies looking for a strategic partner to optimise or transform their marketing operations.
We also work with education institutions, real estate firms, health & wellness brands, authors, coaches, and more. Whatever your industry, we bring the strategy and execution to grow your business.
Our Process
How we deliver.
We take a full-funnel, data-first approach. We analyze every layer of your marketing — channels, creative, landing pages, CRM, and attribution — then deliver a clear, actionable roadmap for growth.
Comprehensive audit of all active marketing channels and campaigns
Full-funnel analysis: awareness → consideration → conversion → retention
Competitive landscape and market positioning review
Channel-fit assessment: identifying the highest-ROI platforms for your business
Budget allocation modeling and spend efficiency analysis
Custom strategy roadmap with prioritized initiatives and KPI targets
Benefits
Why it matters.
Eliminate Wasted Marketing Spend
Identify and cut budget leaks across underperforming channels, campaigns, and audiences.
Unified Performance Marketing Strategy
Get a single, actionable roadmap that aligns every channel toward shared growth objectives.
Data-Backed Marketing Decisions
Replace guesswork with a measurement framework that tells you exactly what drives ROI.
Faster Time to Marketing Impact
A prioritized 90-day plan means your team can start executing immediately.
Marketing Channel Selection Clarity
Know exactly which platforms deserve budget and which ones are wasting it.
Competitive Marketing Benchmarking
Benchmarking against competitors reveals gaps and opportunities to exploit.
Services Included
What's included.
Marketing Channel Audit
Deep analysis of every active marketing channel — ads, SEO, email, social, and organic.
Learn MoreMarketing Funnel Diagnostics
Full-funnel mapping with drop-off analysis and conversion optimization recommendations.
Learn MoreCompetitive Marketing Analysis
Market positioning review with competitor ad intelligence and share of voice analysis.
Learn MoreAd Budget Modeling & Allocation
Spend allocation framework with projected outcomes by channel and campaign type.
Learn MoreMarketing Attribution Setup
Measurement framework design with KPI selection, tracking plan, and attribution model.
Learn More90-Day Marketing Growth Roadmap
Prioritized growth plan with phased initiatives, timelines, and success metrics.
Learn MoreWhat sets Aurelius Media
apart?
Other Agencies
Aurelius MediaResults
Proven results.
2.5x
Average ROAS improvement within 90 days of roadmap execution
40%
Reduction in wasted ad spend after channel reallocation
300+
Marketing audits completed for startups and enterprise brands
Client Testimonials
What our clients say.
“Working with the Aurelius team gave us the clarity we needed. They cut through the digital marketing noise and built us a system that consistently generates qualified leads. Our sales team can't thank them enough.”
Tom Chalmers
CEO, New Generation Publishing
“Aurelius Media transformed our digital strategy in just 90 days. They didn't just deliver clicks — they delivered customers who were ready to buy. Their data-driven approach eliminated the guesswork from our marketing spend.”
Karan Bajaj
CEO, Whitehat Jr. (exited $300M)
“What impressed me most was their process. Aurelius didn't apply a cookie-cutter approach — they took the time to understand our unique challenges and built a custom strategy that delivered results within weeks.”
Cameron Hildreth
Brand Manager, Aden + Anais
FAQ
Frequently asked questions.
We audit everything: your ad accounts (Google, Meta, LinkedIn), website analytics, SEO performance, CRM and email workflows, creative assets, landing pages, and tracking/attribution setup. It is a 360-degree review of your marketing engine.
An ads agency runs campaigns. A strategy audit tells you which campaigns to run, on which channels, with what budget, and in what sequence. We help you build the blueprint before you start building. Many clients engage us for the audit first, then move into managed services.
A standard audit takes 2-3 weeks from kickoff to final presentation. This includes data collection, analysis, competitive research, and strategy development.
Yes. We need read-only access to your ad platforms, Google Analytics, and CRM to perform a thorough audit. All data is kept confidential and access is revoked upon completion.
Absolutely. The audit and strategy deliverables are yours to execute however you choose. Many clients do execute with us, but there is zero obligation.
Pricing depends on your scope, goals, and campaign complexity. We offer transparent pricing with no hidden fees. Book a free strategy call and we will provide a custom quote tailored to your business.
Initial improvements typically appear within 2–4 weeks. Meaningful ROI compounds over 60–90 days as our AI optimization learns and adapts. You will receive weekly performance reports from day one.
Our service includes campaign setup, strategy development, creative production, bid management, A/B testing, conversion tracking, monthly strategy calls, and transparent performance reporting.
We recommend a 3-month initial engagement for meaningful results. After the initial period, we move to month-to-month with 30 days notice to cancel. No long-term lock-in contracts.
We have worked with 150+ clients across 25+ countries — eCommerce, SaaS, education, real estate, healthcare, authors, and more. We will share relevant case studies on your strategy call.
Three things set us apart: (1) Fractional CMO model — you get senior strategists, not junior account managers. (2) AI-native workflows for bid management, creative testing, and reporting. (3) Google Partner certified with 20+ years of collective experience and $50M+ in ad spend managed.
Explore More
Related services.
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From Search and Shopping to YouTube and Performance Max, we architect and optimize Google Ads campaigns that deliver measurable, scalable revenue growth for funded startups and established brands.
Meta Ads Management
We design and optimize Facebook and Instagram ad campaigns that drive qualified leads, generate sales, and build brand awareness across the entire customer journey.
AI Automation
Custom AI agents and automation workflows that transform marketing operations. From lead scoring to content generation, we build intelligent systems that scale your team.
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