Aurelius MediaAurelius Media
Performance Marketing

Google Ads Agency India. High-Intent Traffic. Measurable Revenue.

Aurelius Media is a certified Google Ads agency in India managing Search, Shopping, Performance Max, and YouTube campaigns for Indian businesses. We capture demand the moment it exists — from "best edtech app India" to "real estate developers Gurgaon" — and convert high-intent Indian search traffic into predictable, measurable revenue.

High-Intent Indian Traffic That Converts
Lower CPCs Through Quality Score Optimization
India-Specific Attribution You Can Trust

We use AI-Driven Google Ads Agency India — Search, Shopping & Performance Max Strategies

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GL Bajaj Institute of Technology & Management
GL Bajaj Institute of Technology & Management
GL Bajaj Institute of Technology & Management
GL Bajaj Institute of Technology & Management

Overview

What is Google Ads Agency India — Search, Shopping & Performance Max?

Google Ads management in India covers the strategy, campaign architecture, bidding, and ongoing optimization of Search, Shopping, Performance Max, Display, and YouTube campaigns for businesses targeting Indian audiences. As a certified Google Ads agency in India, Aurelius Media builds structured campaign architectures that match every stage of the Indian buying funnel — from branded and non-branded search terms to Performance Max across the full Google ecosystem. We manage campaigns in INR with India-specific quality score optimization, local keyword targeting across Indian cities and regions, and conversion tracking configured for Indian payment flows including UPI, call tracking, and WhatsApp-assisted conversions.

Who This Is For

Built for teams that are ready to grow.

D2C & eCommerce Brands

Indian online stores driving revenue through Google Shopping, Performance Max catalogue campaigns, and branded + non-branded search across India's competitive eCommerce categories.

EdTech & Education Institutions

Edtech companies, coaching institutes, and universities targeting high-intent admission and course enrollment queries across India — "best MBA colleges India", "UPSC coaching Delhi", "coding bootcamp Bangalore".

Real Estate & BFSI

Property developers, housing finance companies, and insurance brands capturing high-value search intent from Indian buyers at the exact moment of purchase consideration.

B2B & SaaS Companies

Indian software and B2B services firms capturing high-quality search demand from decision-makers — driving demo bookings, free trial signups, and enterprise pipeline through intent-based PPC.

We also manage Google Ads for healthcare providers, professional services, hospitality brands, and franchise operators across India. If your customers search for your product or service on Google, we can put you in front of them at the right moment.

Our Process

How we deliver.

Our Google Ads management approach for India starts with a full account forensics review — identifying keyword waste, Quality Score gaps, missing negative keywords, and attribution blind spots before strategy is finalized. We then build a structured campaign architecture that separates campaign types (Search vs. Shopping vs. PMax vs. Display) with clear objectives, audience signals, and bidding strategies. For Indian markets, we prioritize city-level targeting, Hindi + English keyword coverage, and intent-signal based Smart Bidding calibrated to your specific Indian conversion actions.

1

Full Google Ads account audit: keyword analysis, search term report review, Quality Score assessment, conversion tracking validation, and competitive benchmark analysis

2

Campaign architecture redesign separating brand, non-brand, competitor, and product/service campaigns with appropriate match types and negative keyword libraries

3

India-specific keyword research covering English and Hindi search terms, city-level modifiers, and vertical-specific intent signals

4

Performance Max setup with strategic asset group segmentation, audience signal layering, and URL exclusions to prevent search campaign cannibalization

5

Conversion tracking configuration for Indian journeys: website forms, call tracking, WhatsApp-assisted conversions, and offline import for sales team follow-ups

6

Smart Bidding strategy calibration using India-specific target CPA or target ROAS, with portfolio bid strategies for accounts with sufficient conversion volume

Benefits

Why it matters.

High-Intent Indian Traffic That Converts

We target buyers who are actively searching for exactly what you offer in India. Unlike social advertising that interrupts, search advertising captures demand the moment it exists — resulting in higher intent and better conversion rates.

Lower CPCs Through Quality Score Optimization

Better ad relevance, tighter keyword groupings, and India-specific landing page improvements reduce your Cost Per Click over time. Our clients typically see 20-35% CPC improvement within 60 days of restructuring.

India-Specific Attribution You Can Trust

With call tracking, WhatsApp conversion integration, and offline import configured, you finally see the true ROAS of your Indian Google Ads investment — not just the fraction tracked by default pixel.

Performance Max That Works, Not Just Spends

We configure PMax with India-specific audience signals, asset groups split by product/service category, and search campaign exclusions — so Google's AI allocates budget to the right Indian audiences and queries.

City-Level Intelligence Across Indian Markets

India is not one market. Mumbai, Delhi, Bangalore, Pune, Hyderabad, and Tier 2 cities have different CPCs, conversion rates, and search behaviours. We manage bidding and budgets at city level for maximum efficiency.

Google-Certified Expertise, No Juniors on Your Account

Every Aurelius Media client account is managed by Google-certified strategists who handle significant daily spend. No junior analysts, no offshore management teams — senior oversight on every account, every week.

Services Included

What's included.

Google Search Ads India

High-intent keyword targeting across branded, non-branded, and competitor terms for Indian audiences — with tight ad group structure, Quality Score optimization, and India-specific negative keyword libraries.

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Google Performance Max India

Strategic PMax campaign management with India-specific audience signals, asset group segmentation, and search exclusion setup — capturing the full Google ecosystem without cannibalizing your best-performing search campaigns.

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Google Shopping India

Product feed optimization and Shopping campaign management for Indian eCommerce brands — structured for profitability across competitive Indian category CPCs.

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YouTube Advertising India

In-stream and in-feed video campaigns on India's most-watched video platform — building brand awareness and driving direct response from Indian audiences across all demographics.

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Google Display & Remarketing India

Multi-stage remarketing sequences across the Google Display Network for Indian audiences who have already engaged with your website, YouTube channel, or app.

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Google Ads Conversion Tracking Setup

End-to-end India conversion tracking: Google Tag Manager setup, GA4 integration, call tracking, WhatsApp-assisted conversion tracking, and offline conversion import from Indian CRM systems.

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Comparison

What sets Aurelius Media
apart?

Other Agencies

English-only broad match campaigns with no India-specific exclusion logic driving irrelevant traffic
Generic account structure with low Quality Scores accepted as normal, paying premium CPCs indefinitely
PMax launched as a catch-all campaign without controls, cannibalizing search budget and reducing transparency
Pixel-only tracking missing calls, WhatsApp inquiries, and offline conversions that are critical to Indian B2C and B2B journeys
Monthly reporting decks with minimal in-platform action between calls
Manual processes, basic rules-based bidding
Aurelius MediaAurelius Media
India-specific keyword architecture with Hindi + English coverage, city-level targeting, and 1,000+ negative keyword library
Quality Score optimization through tighter ad groups, India-relevant ad copy, and landing page alignment
Performance Max with strategic audience signals, segmented asset groups, and search campaign exclusion setup
Full India attribution: call tracking, WhatsApp conversion, offline import from CRM
Weekly optimization with every change documented and tied to a hypothesis and outcome
AI-powered bid management, automated creative testing, real-time optimization

Results

Proven results.

2.9x

Average ROAS improvement for Indian clients migrating from DIY or under-optimized Google Ads accounts to Aurelius Media management within the first 90 days

28%

Average CPC reduction achieved within 60 days through Quality Score optimization and tighter India-specific campaign architecture

₹10Cr+

Google Ads spend managed for Indian businesses annually across Search, Shopping, Performance Max, and YouTube campaigns

Client Testimonials

What our clients say.

Working with the Aurelius team gave us the clarity we needed. They cut through the digital marketing noise and built us a system that consistently generates qualified leads. Our sales team can't thank them enough.
Tom Chalmers

Tom Chalmers

CEO, New Generation Publishing

Aurelius Media transformed our digital strategy in just 90 days. They didn't just deliver clicks — they delivered customers who were ready to buy. Their data-driven approach eliminated the guesswork from our marketing spend.
Karan Bajaj

Karan Bajaj

CEO, Whitehat Jr. (exited $300M)

What impressed me most was their process. Aurelius didn't apply a cookie-cutter approach — they took the time to understand our unique challenges and built a custom strategy that delivered results within weeks.
Cameron Hildreth

Cameron Hildreth

Brand Manager, Aden + Anais

FAQ

Frequently asked questions.

Google Ads management fees in India typically range from ₹25,000 to ₹2,00,000 per month depending on the number of campaigns managed, ad spend volume, and the complexity of tracking and creative requirements. At Aurelius Media, our fees are flat-rate — not percentage-of-spend — so you keep the efficiency gains as your campaigns improve.

Our team holds active Google Ads certifications across Search, Display, Shopping, Video, and Performance Max. We maintain certifications through ongoing Google Skillshop training and apply platform best practices from active management of significant Indian ad spend.

Yes. Hindi and regional language keywords are often significantly less competitive than equivalent English terms in India, with lower CPCs and strong conversion intent. We build keyword architecture that covers both English and Hindi search patterns for Indian audiences, with separate ad groups and India-native ad copy.

Performance Max requires more careful setup for Indian markets than most agencies apply. We configure audience signals using your existing Indian customer data, create segmented asset groups by product category or service line, set URL exclusions to protect high-performing search campaigns, and monitor search term overlap weekly to prevent PMax from cannibalizing your best-converting queries.

Yes. We configure Google Call Conversion tracking and integrate third-party call tracking software where needed. For businesses where phone calls are a primary conversion action — real estate, healthcare, education — this is essential for accurate Google Ads optimization in India.

Most Indian clients see measurable improvement in Quality Scores and CPC efficiency within 30 days. Significant ROAS and conversion volume improvements typically compound over 60-90 days as Smart Bidding algorithms train on clean India-specific conversion data.

Pricing depends on your scope, goals, and campaign complexity. We offer transparent pricing with no hidden fees. Book a free strategy call and we will provide a custom quote tailored to your business.

Initial improvements typically appear within 2–4 weeks. Meaningful ROI compounds over 60–90 days as our AI optimization learns and adapts. You will receive weekly performance reports from day one.

Our service includes campaign setup, strategy development, creative production, bid management, A/B testing, conversion tracking, monthly strategy calls, and transparent performance reporting.

We recommend a 3-month initial engagement for meaningful results. After the initial period, we move to month-to-month with 30 days notice to cancel. No long-term lock-in contracts.

We have worked with 150+ clients across 25+ countries — eCommerce, SaaS, education, real estate, healthcare, authors, and more. We will share relevant case studies on your strategy call.

Three things set us apart: (1) Fractional CMO model — you get senior strategists, not junior account managers. (2) AI-native workflows for bid management, creative testing, and reporting. (3) Google Partner certified with 20+ years of collective experience and $50M+ in ad spend managed.

Ready to scale?

Book a 15-minute strategy call to discuss how we can help grow your business with google ads agency india — search, shopping & performance max.

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