The Startup Growth Playbook
From Zero to Scale — A Performance Marketing Blueprint for VC-Backed Startups
A comprehensive guide for VC-backed startups looking to build a scalable performance marketing engine. Covers paid media strategy, creative frameworks, attribution models, and the exact playbooks Aurelius Media uses to help startups go from early traction to exponential growth.
The Startup Growth Playbook
Aurelius Media
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Chapter highlights
The Growth Marketing Mindset
Why traditional marketing fails startups — and what to do instead.
Channel Strategy & Budget Allocation
How to pick the right paid channels for your stage and vertical.
Creative That Converts
AI-powered ad creative frameworks that drive performance at scale.
Attribution & Measurement
Setting up a measurement stack that actually tells you what's working.
Scaling Without Burning Cash
The exact scaling playbook for going from $10K to $500K/mo in ad spend.
Ready to grow?
Get the playbook now — or talk to us directly about building a custom growth strategy for your business.